Indian physicians working together

our research

Understanding motivations and barriers that impact health care professionals’ recommendation of HPV vaccine and parents’ decisions to vaccinate their children is a key component in increasing uptake of HPV vaccine.

Behaviour Change Communications Research

Explore the behaviour change communications research findings below and their translation into tools and resources designed to optimise the interaction between health care professionals and parents to increase the uptake of HPV vaccine.

Female doctor preparing injection in clinic

What behavioural biases affect physician recommendations of HPV vaccine in India?

Find messages and communication solutions that can support physicians with making a confident recommendation for the HPV vaccine in this behavioural communications research study.

Daughter hugging mother from behind with both smiling at the camera.

What motivates parents in Kenya and Colombia to take their daughters to get the HPV vaccine and what beliefs and barriers stop them?

Read about the message framing and behaviour change communications research that can help empower parents to get their adolescent girls the HPV vaccine.

Nurses examining patient in rural village. Kenya, Africa

How do community health workers in Kenya educate their communities about cervical cancer and the HPV vaccine?

Read insights from our observational studies with CHWs to inform your next capacity building training and help CHWs more effectively encourage parents to get their daughters vaccinated.

Engaging Healthcare Professionals

The most important predictor of parents choosing to vaccinate their adolescents is a strong recommendation from a health care professional. Impactful behaviour change results from addressing the psychological factors of behaviour with the right interventions to overcome barriers and leverage enablers amongst healthcare professionals and parents.

Our research-to-action framework focuses on identifying behavioral barriers and enablers at key points of interaction between health care professionals and parents and with partners – testing co-created solutions, translating insights into actions and usable resources, and implementing actions.

Research to Action Framework

A diagram outlining the research process, starting with the Purpose: Optimize points of interactions between healthcare professionals & parents. A line connects the purpose and wraps around the main points, starting with gaining insights and continuing to take action. The main points are: 1 Study behavioral barriers & enablers of HCP/parents to HPV vaccine uptake. 2 Identify partners to reach HCP/parents. 3 Co-design & test solutions with partners. 4 Translate insights into action. 5 Support partners to implement actions.

Purpose: Optimise points of interactions between health care professionals & parents.

  1. Gain Insights
    • Study behavioral barriers & enablers of HCP/parents to HPV vaccine update
    • Identify partners to reach HCP/parents
    • Co-design & test solutions with partners
  2. Take Action
    • Translate insights into action
    • Support partners to implement actions

Take Action

We have the science and tools to usher in the first generation of women free from cervical cancer. Medical societies, ministries of health, and civil society organisations can help increase HPV vaccine uptake and prevent women from cervical cancer in every community worldwide.

Learn how your organisation or agency can prioritise HPV vaccination and act today, so together we can stop cervical cancer before it starts.

About is a digital platform that facilitates shared learning for organisations and agencies in lower-resourced countries committed to preventing cervical cancer.